Activewear is the first sportswear collection by Irina Tosheva, Macedonian ready-to-wear fashion designer. Tosheva's designs are defined as minimalistic, colorful and youthful. Comfortability is an immensely important in her approach to fashion.
I've been working on the visual identity of her collections, packaging design, some of the photo-shoots and promotion projects since 2014.
My Role on this project: T-shirt Packaging Design A&D: Editorial Photo-shoot
